Resort Spas located near an urban area have the opportunity to be both a signature spa for the resort guest and a luxury day spa for the community. This allows the spa to offer a broader range of services, increase revenue, and be a local destination. The Spa at the Hotel Hershey has been incredibly successful using this formula which is reflected in both the treatments and services as well as the bottom line.
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"In a Luxury Resort or Club, there is an absolute need for appropriate, consistent and seamless synergy."